Fear Of Death https://loopvids.s3.amazonaws.com/Apr21_Post.mp4 Milton Erickson was very much like Walter White. Erickson was a real guy, White is a fictional character. Walter White and Breaking Bad are considered top level TV. Walter White has a very compelling character arc. Underachieving guy turns into evil genius. But the arc from […]
The Pirate Treasure Attraction Pattern
Treasure Map Theory https://loopvids.s3.amazonaws.com/Apr16_Post.mp4 Things look differently based on what kind of time frame you have. This is kind of like those videos that start way out in space. And then they keep zooming in, until you’re looking at the molecular structure of a bug’s eye. Things within a one or two […]
Make Them Crave You
Two Sides To Sales https://loopvids.s3.amazonaws.com/Apr15_Post.mp4 There are two ways to sell things to people. One is to come up with a compelling pitch. This is the way TV characters sell. Because TV characters are fictional, they can be VERY mesmerizing, charismatic, etc. But in real life, memorized pitches are not nearly […]
The Sweet Baby Love Pattern
Nurture vs. Nature https://loopvids.s3.amazonaws.com/Apr13_Post.mp4 The nurture vs. nature debate has been around for a while. Way back in the day, long before science, they had the idea that “Jesus” was already in our brain. Some philosopher guy from the middle ages, where “Jesus = science” believed that if you raised a baby in […]
The Most Beautiful Sales Pitch
TV Charisma https://loopvids.s3.amazonaws.com/Mar20_Post.mp4 Halt and Catch Fire is a pretty good TV show. It’s a four season show that covers the rise of the PC and the Internet. It’s a fictionalized version, but it’s pretty accurate. The competition for the first PC, then the first couple search engines, then the first browsers. […]
Become Everybody’s Fantasy
Two Sides To Everything https://loopvids.s3.amazonaws.com/Mar16_Post.mp4 There are two models to sales. Kind of on two opposite extremes. Both are useful under various situations. First, there’s the numbers game model. Where you spend all your time putting as many cold leads into your sales funnel as possible. This has very little […]
The Nurse Killer Authority Pattern
Authority Goes A Long Way https://loopvids.s3.amazonaws.com/Mar06_Post.mp4 They did an experiment in a hospital once. Part of a larger group of experiments. A researcher would call a nurse. The researcher would identify themselves as a Dr., but one they’d never heard of before. “Hi, this Dr. Schmeckleberry…” And they would tell […]
Moving Pictures Seductive Ideas
Terrifying Realism https://loopvids.s3.amazonaws.com/Feb28_Post.mp4 Way back in the day, when movies were first created, it must have been pretty impressive. One such movie had a train driving right at the audience. And people thought it was going to come out of the screen and crash into them. Silly, yes. But when new […]
The Lesser Known Persuasion Technique
Similar Thoughts https://loopvids.s3.amazonaws.com/Feb27_Post.mp4 One of the more under appreciated laws of persuasion is “commitment and consistency.” Most people know about the three big ones. Authority, social proof and scarcity. Most of the time, this is all you need. To create the monster persuasion combination of FOMO. Fear of missing out. […]
Beware The Rattlesnake In The Box
Two Persuasion Models There are two basic ways to persuade somebody. Inside out, or outside in. Most of us use the outside in approach. We’ve got a fantastic idea in our brain. And since that idea lives in our brains, we LOVE it. And since WE love it, we assume […]
- « Previous Page
- 1
- …
- 8
- 9
- 10
- 11
- 12
- …
- 25
- Next Page »