Recalibrated Instincts https://loopvids.s3.amazonaws.com/May14_Post.mp4 Imagine two hunters. Two imaginary hunters way back in the days of hunter gathers. Where humans lived for 200,000 years. Where all our modern instincts were calibrated. Anyhow, here’s the mental experiment. Both guys throw their spears at a deer. Both miss. One guy reflects […]
Paradox Of Frustration
Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]