What Is This? https://loopvids.s3.amazonaws.com/Jun10_Post.mp4 One of the more interesting concepts in copywriting is curiosity. There are, of course, the common drivers of creating buying interest. Authority, social proof etc. Building up massive value, etc. Building in the idea of sex appeal. That if you buy this product, you’ll become famous […]
Emotionally Neutral Love Frame
Simple Minded Humans https://loopvids.s3.amazonaws.com/Jun06_Post.mp4 It is very, very hard for us humans to think for ourselves. 2/3’s of people “fail” the Milgram test. 2/3’s of people will shock a guy who’s begging them to stop, only because an authority figure says so. 2/3’s of people “fail” the Asch conformity test. 2/3’s […]
Make The World Qualify Itself
External Triggers https://loopvids.s3.amazonaws.com/Jun02_Post.mp4 There are a lot of elements, most of which are outside of our conscious awareness, that are added to any message. Authority is a big one. Authority doesn’t necessarily mean political or legal. Most of the time, it usually can be famous. For example, you’re watching TV and […]
Love Inducing Psychological Hacks
Brain People https://loopvids.s3.amazonaws.com/May01_Post.mp4 Marketers are very, very clever. Much more so than academic psychologists. During the 2010’s there was a problem in the field of psychology. Commonly referred to as the “replication problem.” This replication problem was a function of how psychological studies were performed. Firstly, psychological studies that get […]
Your Programmable Memory
What’s Really In Your Brain? https://loopvids.s3.amazonaws.com/Apr03_Post.mp4 Back in the seventies, a troubling trend started to happen. Some psychologists got the big idea that dysfunctional adults had emotional issues because of repressed childhood memories. Which set up a very disturbing situation. Not unlike how people can easily be coerced into giving false confessions […]
One Mind Shift To Rule Them All
Two Kinds Of People https://loopvids.s3.amazonaws.com/Mar07_Post.mp4 There are plenty of ways to look at things. Plenty of simple categories to put things into. Pretty people and non pretty people. Tall people and short people. Perhaps one of my favorites is the famous line at the end of “The Good, The Bad, and […]
The Nurse Killer Authority Pattern
Authority Goes A Long Way https://loopvids.s3.amazonaws.com/Mar06_Post.mp4 They did an experiment in a hospital once. Part of a larger group of experiments. A researcher would call a nurse. The researcher would identify themselves as a Dr., but one they’d never heard of before. “Hi, this Dr. Schmeckleberry…” And they would tell […]
Awaken Your Yin Yang Authority
One Chasing The Other https://loopvids.s3.amazonaws.com/Mar05_Post.mp4 The Yin Yang idea is a interesting concept. It’s sometimes mistakenly believed to be a static thing. Like if you were to go to an acupuncturist, they might tell you your “yin and yang” is out of balance. But based on those who study mythology, yin and […]
How To Be The Source of Truth
Authority Belief Hack https://loopvids.s3.amazonaws.com/Mar03_Post.mp4 One interesting idea is how we humans treat “ideas” or beliefs. That we’d much prefer a comfortable lie than an unpleasant truth. There are TONS of metaphors that describe how HARD it is for us to accept a harsh truth about life. This is essentially the idea behind […]
How To Demonstrate Real Authority
Higher Is Better https://loopvids.s3.amazonaws.com/Mar02_Post.mp4 Most animals live in hierarchies. The ones that don’t are more of the loner types. Like bears or sharks. Animals that live in hierarchies do so because it’s much more efficient that way. One way to think of groups of animals is as a singular organism. […]