Brain People https://loopvids.s3.amazonaws.com/May01_Post.mp4 Marketers are very, very clever. Much more so than academic psychologists. During the 2010’s there was a problem in the field of psychology. Commonly referred to as the “replication problem.” This replication problem was a function of how psychological studies were performed. Firstly, psychological studies that get […]
The Implied One Time Offer
Shrinking Chance https://loopvids.s3.amazonaws.com/Apr29_Post.mp4 The most commonly used “triggers” of influence is scarcity. Even when it’s blatantly fake. Like you’ve no doubt seen signs in some windows that say: Sale! Today Only! A sign that is there EVERY day. Long time ago I worked at a pizza place. They would […]
More Money Better Lovers
Increase Value https://loopvids.s3.amazonaws.com/Apr27_Post.mp4 There are a lot of overlapping metaphors between sales and dating. A lot of overlapping strategies. Numbers game works both in dating and sales. A sales funnel works in both sales and dating. This is common. Which means in both sales and seduction, there is a lot […]
Destroy Imposter Syndrome
Self Sabotage Origins https://loopvids.s3.amazonaws.com/Mar24_Post.mp4 Self sabotage is a common problem. And often it happens before we do anything. It’s commonly described when somebody is playing out of their league. A common TV or movie trope is the guy or gal who is dating somebody THEY think is way out of their league. […]
The Most Beautiful Sales Pitch
TV Charisma https://loopvids.s3.amazonaws.com/Mar20_Post.mp4 Halt and Catch Fire is a pretty good TV show. It’s a four season show that covers the rise of the PC and the Internet. It’s a fictionalized version, but it’s pretty accurate. The competition for the first PC, then the first couple search engines, then the first browsers. […]
The Ambiguity Attraction Pattern
Own Your Answer https://loopvids.s3.amazonaws.com/Mar18_Post.mp4 We humans love ambiguity. We love the feeling that we can decide what things mean. We also love the feeling of figuring things out. Not necessarily to get an objectively “correct” answer. But to come up with answer we feel is the right answer, for us. […]
Reverse Rebound Effect
Secrets Of Attraction https://loopvids.s3.amazonaws.com/Mar17_Post.mp4 If you take a balloon you can rub it against something to create static electricity. You can do tricks like getting it to stick to a wall, making your hair stand up. Once my friends and I were hiking. We came to a campsite and as soon as […]
Become Everybody’s Fantasy
Two Sides To Everything https://loopvids.s3.amazonaws.com/Mar16_Post.mp4 There are two models to sales. Kind of on two opposite extremes. Both are useful under various situations. First, there’s the numbers game model. Where you spend all your time putting as many cold leads into your sales funnel as possible. This has very little […]
Why Experts Recommend This Hack
Somebody’s Lying https://loopvids.s3.amazonaws.com/Mar01_Post.mp4 After WWII ended, they put a bunch of Nazi’s on trial. And the most burning question they had, was why did you do all those horrendous things? And they all gave some unexpected answers. “I was just following orders.” It’s one thing to read history books about guys […]
The Lesser Known Persuasion Technique
Similar Thoughts https://loopvids.s3.amazonaws.com/Feb27_Post.mp4 One of the more under appreciated laws of persuasion is “commitment and consistency.” Most people know about the three big ones. Authority, social proof and scarcity. Most of the time, this is all you need. To create the monster persuasion combination of FOMO. Fear of missing out. […]
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