Scarcity Gone Wild https://loopvids.s3.amazonaws.com/May06_Post.mp4 Nearly everybody is aware of the value of scarcity. Even in goofy romantic movies, the idea of not calling or texting too often is pretty ubiquitous. When you really dig somebody this is hard to do. Particularly if you really dig somebody and you aren’t sure if they […]
Three Levels of One-Itis
One Itis Feels Good https://loopvids.s3.amazonaws.com/May05_Post.mp4 Remember what it was like when you had your first crush? Or even a recent one of that’s easier. Even a fictional character will do. When I was a kid, I had plenty of crushes. One on my second grade teacher. One a few fictional […]
Old School Love Ideas
One Way Love https://loopvids.s3.amazonaws.com/May04_Post.mp4 Most people are familiar with the term “one-itis.” Meaning you have strong feelings of attraction for somebody. Which, by itself, is not bad or wrong or even undesired. This label has a couple of problems with it. One it is generally a one-way attraction. Before the […]
The Science Of Love
I’m Falling https://loopvids.s3.amazonaws.com/May03_Post.mp4 How does one fall in love? First, take a look at that phrase. “Fall” in love. According to a theory of metaphors, we think of love as a container. Since we use it with the preposition “in.” Kind of like being “in” a meeting. George Lakoff […]
Generate Irresistible Scarcity Of You
No Soup For You https://loopvids.s3.amazonaws.com/May02_Post.mp4 One of the more famous characters from Seinfeld is the “Soup Nazi.” Dude has some seriously delicious soup. His soup was SO popular, he didn’t need to advertise. Tons of people came for his delicious soup ONLY because of word of mouth. And because he always […]
Love Inducing Psychological Hacks
Brain People https://loopvids.s3.amazonaws.com/May01_Post.mp4 Marketers are very, very clever. Much more so than academic psychologists. During the 2010’s there was a problem in the field of psychology. Commonly referred to as the “replication problem.” This replication problem was a function of how psychological studies were performed. Firstly, psychological studies that get […]
The Cookie Experiment Paradigm
Vanishing Cookies https://loopvids.s3.amazonaws.com/Apr30_Post.mp4 Once upon a time, a researcher did an experiment. The setup for the experiment was very simple. The researcher, a table, and a jar of cookies. The researcher would ask people if they wanted to participate. All they had to do was eat a cookie, and fill out […]
The Implied One Time Offer
Shrinking Chance https://loopvids.s3.amazonaws.com/Apr29_Post.mp4 The most commonly used “triggers” of influence is scarcity. Even when it’s blatantly fake. Like you’ve no doubt seen signs in some windows that say: Sale! Today Only! A sign that is there EVERY day. Long time ago I worked at a pizza place. They would […]
Stock Bubbles And Desperate Lovers
Expensive Dolls https://loopvids.s3.amazonaws.com/Apr28_Post.mp4 Viral marketing has been around for a long time. Longer than the Internet. However, most of time, this happens accidentally. For example, there were a few dolls that became popular in the seventies. At first, this was just an unexpected and organic thing. They’d make a few […]
More Money Better Lovers
Increase Value https://loopvids.s3.amazonaws.com/Apr27_Post.mp4 There are a lot of overlapping metaphors between sales and dating. A lot of overlapping strategies. Numbers game works both in dating and sales. A sales funnel works in both sales and dating. This is common. Which means in both sales and seduction, there is a lot […]
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