Happy Conversations https://loopvids.s3.amazonaws.com/Jun08_Post.mp4 One thing people are terrified of, conversationally, is unexpected questions. Questions that make them feel on the spot. Sales people practice over and over to overcome sales objections. But sales objections aren’t REALLY what they seem to be. If you are selling a car to somebody, and give […]
Gaze With Eyes Of Wonder
Appreciation https://loopvids.s3.amazonaws.com/Jun07_Post.mp4 There are plenty of things in life that are truly magnificent. For example, if you’ve ever seen a large whale leap out of the water, that is pretty spellbinding. Personally, I’ve never seen such a thing. But people who have describe it like a religious experience. I’ve heard some […]
The Super Hero Frame
Believable Storytelling https://loopvids.s3.amazonaws.com/Jun03_Post.mp4 A long time ago, I took an acting class. And one of the exercises was to bring in two items. And each item had to have a story. But only one story was true. The game was to try and make BOTH stories sound so believable, that nobody […]
Be The Center Of Their World
Neuron Loops https://loopvids.s3.amazonaws.com/Jun01_Post.mp4 I was watching a really interesting lecture the other day. One in a long series about all the reasons different people exhibit different behaviors. A lot of our neurological makeup is based on feedback loops. Like some neurons fire and light up another neuron. But some neurons fire, […]
Irresistible Love Frame
Hand Out Money https://loopvids.s3.amazonaws.com/May31_Post.mp4 Imagine if you worked for a huge marketing company. A marketing company that had access to tons of capital. And somebody decided they wanted to get some info. From the people on the street. And they wanted them to answer a few very simple questions. Do […]
Profit From Human Nature
Not Vulcans https://loopvids.s3.amazonaws.com/May29_Post.mp4 Humans love to believe in our own logical decision making. But in reality, most of us are driven by emotions. Unless you are making a tough decision about a big purchase, like a house, then your decisions are emotional. If we were purely logical, we wouldn’t have evolved. […]
Become An Elite Human
Skinning Cats https://loopvids.s3.amazonaws.com/May26_Post.mp4 There are a lot of ways to build persuasion confidence. Persuasion as in sales. Persuasion as in seduction. Persuasion as in getting your ideas generally accepted. This can be difficult, and frustrating. The standard way is to just get in the game. Slowly improve your successes. […]
Your Meta Instinct To Rule Them All
Split Test https://loopvids.s3.amazonaws.com/May23_Post.mp4 Natural selection is a very, very powerful tool. It doesn’t just work with evolution. It is also a fantastic marketing tool. The idea of a “split test” is central to natural selection. Advertisers have been using split tests for a long time. Split tests allow you to find […]
Leverage Your Two Powerful Biases
Inside vs. Outside https://loopvids.s3.amazonaws.com/May13_Post.mp4 Human nature is pretty simple from an engineering standpoint. Very simple. But looking out into the world through our subjective experience is very, very complicated. Or it SEEMS complicated. Part of this is our unique human ability of meta cognition. Thinking about thinking. Talking about […]
The Dale Carnegie Love Pattern
Subliminal Advertising https://loopvids.s3.amazonaws.com/May09_Post.mp4 Once, I went to a bar with a couple of friends As soon as I walked in, I noticed that there were Corona flags all over the place. (The beer, not the virus…) One of my friends studied the menu carefully. I could see the determination and seriousness […]
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