Hand Out Money https://loopvids.s3.amazonaws.com/May31_Post.mp4 Imagine if you worked for a huge marketing company. A marketing company that had access to tons of capital. And somebody decided they wanted to get some info. From the people on the street. And they wanted them to answer a few very simple questions. Do […]
Stand Out In Any Crowd
Magnetized Personality https://loopvids.s3.amazonaws.com/May20_Post.mp4 What is the most attractive trait? Not just sexually or romantically. But on a general interpersonal level. The kind of trait that makes EVERYBODY look at you. So they’ll want to follow you, wherever you are going. There are many ways to “enjoy” this or “recognize” this, […]
Leverage Your Two Powerful Biases
Inside vs. Outside https://loopvids.s3.amazonaws.com/May13_Post.mp4 Human nature is pretty simple from an engineering standpoint. Very simple. But looking out into the world through our subjective experience is very, very complicated. Or it SEEMS complicated. Part of this is our unique human ability of meta cognition. Thinking about thinking. Talking about […]
Intermittent Love Game
Recalibrated Instincts https://loopvids.s3.amazonaws.com/May07_Post.mp4 A very common idea is that most of the food we eat is overly processed. Some believe this is a deliberate plan to kill us. But it’s also, arguably, simply an outcome of mass production. Imagine, for a moment, what it would cost, as a company, to mass produce […]
One Shift To Change Everything
Scarcity Gone Wild https://loopvids.s3.amazonaws.com/May06_Post.mp4 Nearly everybody is aware of the value of scarcity. Even in goofy romantic movies, the idea of not calling or texting too often is pretty ubiquitous. When you really dig somebody this is hard to do. Particularly if you really dig somebody and you aren’t sure if they […]
Generate Irresistible Scarcity Of You
No Soup For You https://loopvids.s3.amazonaws.com/May02_Post.mp4 One of the more famous characters from Seinfeld is the “Soup Nazi.” Dude has some seriously delicious soup. His soup was SO popular, he didn’t need to advertise. Tons of people came for his delicious soup ONLY because of word of mouth. And because he always […]
The Most Beautiful Sales Pitch
TV Charisma https://loopvids.s3.amazonaws.com/Mar20_Post.mp4 Halt and Catch Fire is a pretty good TV show. It’s a four season show that covers the rise of the PC and the Internet. It’s a fictionalized version, but it’s pretty accurate. The competition for the first PC, then the first couple search engines, then the first browsers. […]
Drop Ambition Breadcrumbs
Five Years? https://loopvids.s3.amazonaws.com/Mar19_Post.mp4 A common question you get in interviews is: Where do you see yourself in five years? I never really liked that question. One, because I never had a five year plan that included the company I was applying for. But mainly because my five year plans are nobody’s […]
The Ambiguity Attraction Pattern
Own Your Answer https://loopvids.s3.amazonaws.com/Mar18_Post.mp4 We humans love ambiguity. We love the feeling that we can decide what things mean. We also love the feeling of figuring things out. Not necessarily to get an objectively “correct” answer. But to come up with answer we feel is the right answer, for us. […]
The Most Coveted Human Instinct
The More Things Change https://loopvids.s3.amazonaws.com/Mar10_Post.mp4 One of our best features as humans is something called a collective memory. Many animals can learn. One common things many “wild” animals learn is a simple equivalency. Humans = Free Food They see humans, and if they’ve learned this, the start to carefully move close. […]
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