Team Of Experts https://loopvids.s3.amazonaws.com/Dec24_Post.mp4 I used to be a huge fan of Michael Crichton books. They all had pretty much the same overall theme. There was some kind of problem that required a scientific solution. And somebody would assemble a group of experts to solve the problem. This same type of […]
The Most Attractive Personality
Accurate Data https://loopvids.s3.amazonaws.com/Aug18_Post.mp4 Marketing studies are difficult. Even more difficult are studies into human physiology of any kind. A true, honest, study must be double blind. This is because we humans communicate a lot, even if we don’t want to. A doctor who KNOWS which are the real pills and which […]
Are You Selling Jesus To Strangers?
Creepy Salespeople https://loopvids.s3.amazonaws.com/July05_Post.mp4 Imagine you’re hanging out somewhere. Not exactly a club or a bar, but some place in the daytime. Where it’s not exactly expected, but under the right circumstances, it would be OK to approach and start a conversation with somebody. Like a bookstore, or supermarket or something. Anyhow, […]
Three Levels of One-Itis
One Itis Feels Good https://loopvids.s3.amazonaws.com/May05_Post.mp4 Remember what it was like when you had your first crush? Or even a recent one of that’s easier. Even a fictional character will do. When I was a kid, I had plenty of crushes. One on my second grade teacher. One a few fictional […]
The Most Powerful Force On Earth
You Can Run But… https://loopvids.s3.amazonaws.com/Apr26_Post.mp4 Market bubbles are an interesting thing. They represent the extreme of human emotions. Even non-bubble markets are fascinating, from a psychological standpoint. It’s easy to fall into the “logical” trap when looking at stock charts. Stock charts themselves, separate from what they represent, are a statistician’s […]
Lonely Monty Hall
What Is He Saying? I have this really weird friend that only speaks in structure language. He avoids content at all costs, and, surprisingly enough, it’s very compelling and soothing to listen to this person. Like all you want to do is blank your mind, when you listen to this person. All […]
Emergent Soul Theory
Unconscious Influence Cialdini has long studied the forces of influence that exist outside of our conscious awareness. The most common is social proof, but this one is a bit tricky, since everybody knows what social proof is, and every tends to try to leverage social proof in their favor. But all of us […]
Social Proof Frame Strength
Persuasion Experiments There have been a lot of cool experiments done to demonstrate the various triggers of influence that operate outside of our conscious awareness. In a social proof experiment, they had a guy stand on a corner, and stare up into an empty sky, but pretending that he was looking at something incredibly […]
Gumball Planet
ROI Instinct Every animal has within it an ROI instinct, a deep program that makes us not want to do anything unless we think we are getting more out than we put in. Of course, with humans, this is heavily skewed by our imaginations and subjective views. From the outside looking it, it […]
Continuum Of Law
We’re All Felons A sociologist did an interesting study and found some troubling results. Each normal citizen, that wouldn’t consider themselves a criminal nor would be considered a criminal by their friends and colleagues, commits, on average, three felonies a day. This is a function of how many laws are created and are […]
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