Survival Of The Fittest Once upon a time there was no life on Earth. Then something happened (aliens, meteor, lightning, hand of God, etc.) and there was a life form. Maybe a bunch. But they were very simple. They needed to eat, or get some kind of energy from their environment. And for some weird […]
Should vs Is
The Battle Of Thought Control As humans, one of the things we love to do is come up with ideas about how others should be behaving. People shouldn’t text and drive. People should say thank you. People shouldn’t watch TV past ten PM. Kids should do their homework. Parents should pay more attention to their […]
Social Sleight of Mouth
Insane Frame Building Sleight of Mouth (SOM) is a very powerful set of tools to overcome objections on a linguistic-logical level. However, they work for a lot of reasons besides the way people think they work. For example, let’s consider a very common price objection, which serves as a model in many books and courses […]
Brain Power
Your Most Underutilized Resource What’s your IQ? Before you answer that, consider the structure of that question. The very idea of IQ is considered like somebody’s height. Consider other “What is…” questions about you. What is your degree in? What is your favorite color? What is your wife’s name? What is […]
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