Shrinking Chance https://loopvids.s3.amazonaws.com/Apr29_Post.mp4 The most commonly used “triggers” of influence is scarcity. Even when it’s blatantly fake. Like you’ve no doubt seen signs in some windows that say: Sale! Today Only! A sign that is there EVERY day. Long time ago I worked at a pizza place. They would […]
Stock Bubbles And Desperate Lovers
Expensive Dolls https://loopvids.s3.amazonaws.com/Apr28_Post.mp4 Viral marketing has been around for a long time. Longer than the Internet. However, most of time, this happens accidentally. For example, there were a few dolls that became popular in the seventies. At first, this was just an unexpected and organic thing. They’d make a few […]
The Most Powerful Force On Earth
You Can Run But… https://loopvids.s3.amazonaws.com/Apr26_Post.mp4 Market bubbles are an interesting thing. They represent the extreme of human emotions. Even non-bubble markets are fascinating, from a psychological standpoint. It’s easy to fall into the “logical” trap when looking at stock charts. Stock charts themselves, separate from what they represent, are a statistician’s […]
The Lesser Known Persuasion Technique
Similar Thoughts https://loopvids.s3.amazonaws.com/Feb27_Post.mp4 One of the more under appreciated laws of persuasion is “commitment and consistency.” Most people know about the three big ones. Authority, social proof and scarcity. Most of the time, this is all you need. To create the monster persuasion combination of FOMO. Fear of missing out. […]
Jesus FOMO and the Madness of Crowds
Irresistible FOMO One of the strongest psychological motivating factors to get humans moving is the fear of missing out. The idea that everybody is getting something good and because that good thing is so popular that the good thing is slowly disappearing that combination of effects will make us want to get that thing more […]
Fear Of Abandonment
Reunion Party I went to a reunion recently. It was a reunion with people that I hadn’t seen in a few decades and because I’m from the generation X, we grew up, we were raised in an environment with no Internet and no social media. Generation X people are a lot less likely to […]
Tragedy Of The Commons
Why Are The Freeways So Crowded? This is a simple idea from economics that has far reaching ramifications. You’ll find it among roommates, farmers and even in the ocean. It’s called the “tragedy” of the commons because that’s how it always ends. Opposite of how everybody thinks it will end. Set Up Imagine you’ve […]