Part Time Client I have a client who is a massage therapist. I consult with her once or twice a month. Her main concern is to convert one time clients to long time clients. She has a lot of interesting advertising methods that work very well. She doesn’t have any problems getting clients, so […]
Imaginary Library Lady
Library Trip The other day I went to the library and got this really awesome book. It was fiction, about this witch who slowly transformed from a good witch into a bad witch. But in the end you find out she was really kind of a bad witch after all. But it was written […]
Persistence Inventing
Sweaty Humans One of the strange things that separates us humans from the rest of the primates is that we don’t have much body hair. We also sweat, which is something no other animal does. And we have arched feet. Surprisingly, these three traits allowed us to do something very useful in our very ancient […]
Reversions To The Mean
Moving Averages Stock charts are a fascinating combination of technical and mathematical specificity and human psychology. One one hand they can be a very accurate representation of a company’s health. On the other hand, they are a pure expression of human psychology. One way to look at a chart is to compare the day […]
Specialty Coffee and the Speed of Light
Shared Molecules I remember the first chemistry class I took in college. It was in one of those big auditorium type classrooms. The professor comes in and the first thing he said was to close your eyes. To think about somebody you admire. They can be alive, they can be dead, but they have […]
Split Test Adrenalin Rush
Increased Conversions One of the coolest things you can do in online marketing is a split test. If you have any kind of page that is getting any kind of traffic and conversions, you make a copy of it. Then you take the copy and make one small change. This is also called A-B testing, […]
Trial and Error Spices
Cooking Class I took this really strange cooking class several years ago. I don’t remember how I signed up for it, only that I found about it in a way that was different than what you might expect to hear about a cooking class. It wasn’t from a flyer, I didn’t read about it […]
Over The Line
Weekend Plans A few years ago me and some friends were trying to figure out what to do for the weekend. It was Friday, and were at work. We decided to play softball. We each thought of two other people we could recruit, giving us a total of 18. We decided to meet the next […]
Protecting Market Share
Small And Hungry It’s a common phenomenon for small companies with zero market share to take a ton of risk. Since they don’t have anything to lose, and everything to gain, this makes perfect sense. Then as they slowly claw some market share and customers away from other more established, existing companies, they shift slightly. […]
Collateral Attraction
Bar Investigation A few years ago I moved to a new city. Whenever I go to a new city, one of the things I like to do is check out the local night spots. Not to try and meet anybody, I find that these places are good places to people watch. To kind of feel […]
- « Previous Page
- 1
- …
- 18
- 19
- 20
- 21
- 22
- …
- 40
- Next Page »