Frame and Frame Strength Analysis What is frame? It’s that thing that everybody wants. You know when you have it, you know when you lose it. You can sense it when somebody else has it. We note the difference between “the” frame and “frame strength.” Frame Strength vs. The Frame Everybody has frame strength. […]
Social Sleight of Mouth
Insane Frame Building Sleight of Mouth (SOM) is a very powerful set of tools to overcome objections on a linguistic-logical level. However, they work for a lot of reasons besides the way people think they work. For example, let’s consider a very common price objection, which serves as a model in many books and courses […]
Childhood vs. Adult Mindset
The Two Mindsets Of Life There are plenty of ways to categorize things. People who are taller than me, and people who aren’t. People who are older than you, and people who aren’t. Things that are edible, and things that aren’t. Things you can afford, and things you can’t. Carnivores and herbivores. Those with loaded […]
Why People Cheat
Understanding Cheaters There are two ways to avoid being with a cheater who breaks your heart. One way is to simply hope for the best. This might work, depending on your living situation, environment and circumstances. But if this is your preferred method, and it doesn’t work, you risk having your heart broken. Worse, you […]
Either Or Pattern
The Most Powerful Persuasion Technique On Earth In order for anybody to do anything, we have to be convinced that doing the thing will make us better off than not doing the thing. This is true whether we are buying our first home or just getting up to get another beer out of the fridge. […]
Hallucination
The Human Unique Selling Proposition What is our best feature, as humans? Many people like to talk about this, since we are pretty different from all the other animals. Some don’t even like to accept that we are animals, imagining that we are some special beings above the rest. Chimp DNA But there seems […]
Custom Universe
How To Create Your Own World With reason, the world around you is very much under your control. In this post, you will learn some very simple techniques that will allow you to create your own ideal universe. Now, it’s important to understand that this has nothing to do with metaphysical law of attraction mumbo […]
How To Handle Insults
Insult Defense System A much sought after skill is the ability to defend against insults. Much like physical defense, feeling vulnerable can put a serious dent in your ability to get out and enjoy life. From a purely physical standpoint, if you don’t feel physically safe enough to leave your house, the world can be […]
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