Why So Complicated https://loopvids.s3.amazonaws.com/May19_Post.mp4 Common life is very, very confusing. But it didn’t always be this way. In fact, if you study philosophy and religion going back a few thousand years, you’ll find the same ideas. Which meant people from various cultures in various periods of time had the same problems to […]
Self Sabotaging Magic
Circus Theory In the circus, they have trapeze artists whose job it is to flip around up in the air, so people can watch this and be entertained. But to maximize the enjoyment of these tricks, they must provide a safety net for the trapeze artists. Without a safety net, the trapeze artists […]
Paradox Of Frustration
Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]
Unintended Consequences
The Unpredictable Future The human brain is extremely limited in how we perceive things. Our sensory organs can only discern a very tiny window within the data that is hitting them. Even the idea of our conscious minds is not something we fully understand. Some studies indicate that up to 95% of our behaviors are […]
Tragedy Of The Commons
Why Are The Freeways So Crowded? This is a simple idea from economics that has far reaching ramifications. You’ll find it among roommates, farmers and even in the ocean. It’s called the “tragedy” of the commons because that’s how it always ends. Opposite of how everybody thinks it will end. Set Up Imagine you’ve […]