Library Trip The other day I went to the library and got this really awesome book. It was fiction, about this witch who slowly transformed from a good witch into a bad witch. But in the end you find out she was really kind of a bad witch after all. But it was written […]
Split Test Adrenalin Rush
Increased Conversions One of the coolest things you can do in online marketing is a split test. If you have any kind of page that is getting any kind of traffic and conversions, you make a copy of it. Then you take the copy and make one small change. This is also called A-B testing, […]
Protecting Market Share
Small And Hungry It’s a common phenomenon for small companies with zero market share to take a ton of risk. Since they don’t have anything to lose, and everything to gain, this makes perfect sense. Then as they slowly claw some market share and customers away from other more established, existing companies, they shift slightly. […]
Brainless Society
Drug Ads on TV It’s a widely accepted fact that 70% of all television advertisements are paid for by the pharmaceutical companies but what’s unclear is why these ads are so uninteresting. If you watch ads from other consumer products like fast food or shoes or Doritos or Snickers, these ads will be very […]
Organic Dissipative Structures
Anthropomorphized Anthills There are two basic ways to look at an anthill. Because we humans tend to anthropomorphize things and we are so proud of our own individuality we see ants as individual entities. We don’t tend to see an anthill as one organic structure. It seems to be much more appropriate, according to […]
Multi Levels Of Rapport
The Most Powerful Skill Rapport is extremely powerful. The more rapport you have the less you need any other sales techniques. The problem with rapport is that it is very easy to forget. The reason it is so easy to forget is because everybody knows about it and it is so easy to learn. […]
Pancakes and Fractals
Old Woman There was this old woman sitting outside of her shop. She was sitting on the ground, not quite on the ground on a very low seat, and she had this big plastic pitcher of pancake batter. She would pour enough pancake batter onto a small electric griddle that was in front of […]
Truth Beyond The Veil
Landscaping Neighbor I have this neighbor that has been, for the past six months, working tirelessly on his front yard in his backyard. He’s got himself involved in a kind of do-it-yourself landscaping project. He’s a very, a guy you wouldn’t quite expect to be doing that. He’s a very blue-collar guy. He works […]
Future Visions
Restaurant I’ve been going to this restaurant for a few months now, and I just noticed something about it that I hadn’t noticed before. It’s kind of strange when you do this. You see the same area the same place many, many times but until something specific is pointed out you’ll never notice it. […]
Multi Level Deception
Gorgeous Neighbor I have this next-door neighbor that is absolutely gorgeous. I mean she’s about 5’10’, 5’11’, gorgeous body. She could be a fitness model. Nice natural breasts, gorgeous face, blue eyes, blonde hair. I finally got the nerve to start a conversation with her in the laundry room. I was absolutely stunned for […]
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