High School Blunder When I was in high school, about 100 years ago, I ran track and I ran cross-country. I got into the habit of jogging after school a couple days a week and one day I was out jogging and a friend of mine that I worked with saw me. He called […]
Retreat To The Power Within
Dive Bar There’s this bar nearby my house. A dive bar, kind of a community dive bar. I go there because not because I drink but because it’s a very relaxing place to hang out and talk about things that only are allowed to be talked about inside of your local community dive bar. […]
Scientific Dog Killer
Return Of Tendonitis A couple of weeks ago I went to see the doctor. I had really bad tendinitis. I have a history with tendinitis going back about 20 years. Most of the time I can handle it myself I know what to do. If it starts to flareup I put ice on it […]
Paradox Of Achievement
Four Minute Mile This is a common story that is told in many forms. It’s commonly uses as a self-help metaphor. An “if you believe it, then you can achieve it,” metaphor. These types of metaphors are used to combat the normal human, “I won’t believe it until I see it” response. Roger Bannister […]
Paradox Of Frustration
Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]
Might Makes Right
Survival Of The Fittest Once upon a time there was no life on Earth. Then something happened (aliens, meteor, lightning, hand of God, etc.) and there was a life form. Maybe a bunch. But they were very simple. They needed to eat, or get some kind of energy from their environment. And for some weird […]