Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]
Talisman
How To Create A Magic Talisman It’s common in many movies for the hero to have some type of magic object that helps him or her kill the bad guy. Harry Potter had his wand, Luke and all the other Jedi’s have their light saber, Lancelot had the sword from the stone. In this post […]
Might Makes Right
Survival Of The Fittest Once upon a time there was no life on Earth. Then something happened (aliens, meteor, lightning, hand of God, etc.) and there was a life form. Maybe a bunch. But they were very simple. They needed to eat, or get some kind of energy from their environment. And for some weird […]
Trade Theory
Exchange Is Everywhere A good model through which to view the human experience is that of trade. As we’ll explore in this post, trade is everywhere. Sometimes partly conscious, sometimes completely subconscious. Sometimes alone, sometimes with others. But we humans are always trading. Basic Human Description One way to describe humans as having unlimited […]
Trial and Error
Modeling Success Is Impossible One of the cornerstones of NLP is modeling. In fact, the entirety of NLP was created through modeling. The linguistic-persuasion aspect was modeled from the top therapists at the time. NLP if often referred to as the “study of excellence.” Which means they find people doing excellent things, copy them, and […]
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