Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]
Talisman
How To Create A Magic Talisman It’s common in many movies for the hero to have some type of magic object that helps him or her kill the bad guy. Harry Potter had his wand, Luke and all the other Jedi’s have their light saber, Lancelot had the sword from the stone. In this post […]
Might Makes Right
Survival Of The Fittest Once upon a time there was no life on Earth. Then something happened (aliens, meteor, lightning, hand of God, etc.) and there was a life form. Maybe a bunch. But they were very simple. They needed to eat, or get some kind of energy from their environment. And for some weird […]
Trade Theory
Exchange Is Everywhere A good model through which to view the human experience is that of trade. As we’ll explore in this post, trade is everywhere. Sometimes partly conscious, sometimes completely subconscious. Sometimes alone, sometimes with others. But we humans are always trading. Basic Human Description One way to describe humans as having unlimited […]
Should vs Is
The Battle Of Thought Control As humans, one of the things we love to do is come up with ideas about how others should be behaving. People shouldn’t text and drive. People should say thank you. People shouldn’t watch TV past ten PM. Kids should do their homework. Parents should pay more attention to their […]
Frame Theory
Frame and Frame Strength Analysis What is frame? It’s that thing that everybody wants. You know when you have it, you know when you lose it. You can sense it when somebody else has it. We note the difference between “the” frame and “frame strength.” Frame Strength vs. The Frame Everybody has frame strength. […]
Nested Loops
Super Wizard Language Skills Being able to tell nested loop stories is extremely powerful. You’ll be to look people in the eye, give them blatant commands like, “buy my product,” or, “join my cult,” or, “become my love slave,” and not only will they work, but your target will not remember them coming from you. […]
Magnetic Eye Contact – Generate Massive Desire With Only Your Eyes
Instructions: Create a visualization of you in any kind of social setting. This can be a recent event, or a completely new scenario. See yourself both from your own eyes and from the eyes of others. See others absolutely mesmerized by your eye contact. See how they are looking at you and longing to be […]