(To read about the book, The Guru Trap, please click here.) How To Avoid Being Led Astray People love following gurus. The word itself is a religious term meaning “teacher” or “priest.” But it also means the guy people follow in self-development or financial circles. It’s one thing to learn some useful information from […]
Unintended Consequences
The Unpredictable Future The human brain is extremely limited in how we perceive things. Our sensory organs can only discern a very tiny window within the data that is hitting them. Even the idea of our conscious minds is not something we fully understand. Some studies indicate that up to 95% of our behaviors are […]
Trial and Error
Modeling Success Is Impossible One of the cornerstones of NLP is modeling. In fact, the entirety of NLP was created through modeling. The linguistic-persuasion aspect was modeled from the top therapists at the time. NLP if often referred to as the “study of excellence.” Which means they find people doing excellent things, copy them, and […]
Supply and Demand
Secrets Of The Global Brain These two words, supply and demand, seem very simple. They are known and supposedly understood by virtually anybody. They are ubiquitous, and if you know the words, but are a bit sketchy on the concepts, then you will fully understand them by the end of this post. Despite their simplicity, […]
Social Sleight of Mouth
Insane Frame Building Sleight of Mouth (SOM) is a very powerful set of tools to overcome objections on a linguistic-logical level. However, they work for a lot of reasons besides the way people think they work. For example, let’s consider a very common price objection, which serves as a model in many books and courses […]
Brain Power
Your Most Underutilized Resource What’s your IQ? Before you answer that, consider the structure of that question. The very idea of IQ is considered like somebody’s height. Consider other “What is…” questions about you. What is your degree in? What is your favorite color? What is your wife’s name? What is […]
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