How Much Do You Need? Most of us have a curious belief about some big thing that we want. This can either be a thing, a certain amount of money, or even a long range goal. The belief that we hold about this is that once we get that “thing,” whatever it happens to be, […]
Paradox Of Frustration
Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]
Talisman
How To Create A Magic Talisman It’s common in many movies for the hero to have some type of magic object that helps him or her kill the bad guy. Harry Potter had his wand, Luke and all the other Jedi’s have their light saber, Lancelot had the sword from the stone. In this post […]
Trade Theory
Exchange Is Everywhere A good model through which to view the human experience is that of trade. As we’ll explore in this post, trade is everywhere. Sometimes partly conscious, sometimes completely subconscious. Sometimes alone, sometimes with others. But we humans are always trading. Basic Human Description One way to describe humans as having unlimited […]
How To Get A Girlfriend
Step By Step Girlfriend Getting Process What? Seriously? Pretty much anything can be broken down into a step by step process. Even things that are very hard for a great many people. For example, a simple step by step process for making money in stocks is as follows: 1) Buy a stock you think […]
Unintended Consequences
The Unpredictable Future The human brain is extremely limited in how we perceive things. Our sensory organs can only discern a very tiny window within the data that is hitting them. Even the idea of our conscious minds is not something we fully understand. Some studies indicate that up to 95% of our behaviors are […]
Either Or Pattern
The Most Powerful Persuasion Technique On Earth In order for anybody to do anything, we have to be convinced that doing the thing will make us better off than not doing the thing. This is true whether we are buying our first home or just getting up to get another beer out of the fridge. […]
Guaranteed Goal Setting
How To Get Any Goal Set any goals recently? Most people don’t. Most of us know that we should set goals, but few people ever do. We’ve all heard the same stories about people with written goals being worth ten times more than the people without written goals. At the same time, most people know […]
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