Everybody’s Got It There are many truths about humans and human nature. Here are two: All people have social anxiety. All people would like to have less social anxiety. Consider this a given. Many people would like to go out and meet people, but they say, “Yeah, but I have social anxiety!” Unfortunately, some people […]
Guru Trap
(To read about the book, The Guru Trap, please click here.) How To Avoid Being Led Astray People love following gurus. The word itself is a religious term meaning “teacher” or “priest.” But it also means the guy people follow in self-development or financial circles. It’s one thing to learn some useful information from […]
Should vs Is
The Battle Of Thought Control As humans, one of the things we love to do is come up with ideas about how others should be behaving. People shouldn’t text and drive. People should say thank you. People shouldn’t watch TV past ten PM. Kids should do their homework. Parents should pay more attention to their […]
Tragedy Of The Commons
Why Are The Freeways So Crowded? This is a simple idea from economics that has far reaching ramifications. You’ll find it among roommates, farmers and even in the ocean. It’s called the “tragedy” of the commons because that’s how it always ends. Opposite of how everybody thinks it will end. Set Up Imagine you’ve […]
Social Sleight of Mouth
Insane Frame Building Sleight of Mouth (SOM) is a very powerful set of tools to overcome objections on a linguistic-logical level. However, they work for a lot of reasons besides the way people think they work. For example, let’s consider a very common price objection, which serves as a model in many books and courses […]
Why People Cheat
Understanding Cheaters There are two ways to avoid being with a cheater who breaks your heart. One way is to simply hope for the best. This might work, depending on your living situation, environment and circumstances. But if this is your preferred method, and it doesn’t work, you risk having your heart broken. Worse, you […]
Myth Of Self
Who Are You? How would you answer that question? Most of us answer it by saying what we do, or what we have. By our jobs, by our accomplishments, by our families, by our connections. All of these are things outside of us. If I call myself a writer, it’s really a description of what […]
Experts Say That Everybody’s Doing This
We humans are a funny bunch. On the one hand, we seem to revel in the idea that we fiercely independent, and nobody, but NOBODY, tells us what to do. On the other hand, we are incredibly swayed, at the unconscious level, by the opinions of others. It’s well known to advertisers that social proof […]
How To Know When To Violate The Law Of Social Proof
I was watching one of those TED talks the other night. It was this mathematician who was talking about “swarm theory.” Maybe you’ve seen some videos, or some real life “swarms” of birds. When there’s a whole bunch of them, it looks pretty cool. Almost like it’s one giant organism. The guy was saying that […]
One Simple Way To Create Massive Social Proof For Easy Seduction
Everybody knows about social proof. Or at least everybody has heard the term about a million times, especially on seduction boards and forums. But a lot people don’t really understand it. Sure, it seems simple enough. We look to how others are behaving to get a clue of how we should behave. The reason this […]