Dentist’s Office A couple of weeks ago I was sitting in a dentist office waiting for my turn. There were a couple of other people. I was going in for a follow up on regular check that I had a couple of weeks previous. I noticed there is one of the guys in the […]
Custom Made Life
Small Part Needed The other day I was in my house trying to build this structure. I was putting the structure together from smaller parts that weren’t really made to be put together this way, but I knew I was going to be a perfect structure. The only problem was I needed this one […]
The Money Energy Connection
Once Upon A Time There Was No Money I’ve always been interested in the invention of money. Once upon a time there was a bunch of people that were anatomically similar to how we are today but they didn’t have any money. Then there came a time where they needed money. They say that […]
The Edison Metaphor
The Light Bult Invention There’s this really cool story about Edison. He was trying to invent the lightbulb. The lightbulb is very simple concept and whoever could come up with that first would stand to make a lot of money. That’s why Edison was so interested in creating a product. If you could make […]
The Freeloader Problem
Two Sides Of A Deadly Coin Way back in the day, we humans lived in small tribes of a few hundred people. Life was harsh. Getting food was difficult and dangerous. Predators were everywhere, and the food tended to run away. Animals didn’t want to be killed and eaten. Hunter Gather Instincts We humans […]
Brainless Human Syndrome
Why Most Of Us Can’t Think Once upon a time a very timid fellow decides to take an ocean cruise. He was very worried, as he’d never been out on the ocean. After the first couple days, he felt brave enough to venture out on the deck. But as luck would have it, as soon […]
Authority Paradox
The Guy In Charge Said So One of the go-to ways for most of us silly humans to figure out what’s what is to see what somebody in charge says. Study after study shows this. They put ten people in a room, and dump in an unexpected and complicated task. Time after time, people will […]
Paradox Of Achievement
Four Minute Mile This is a common story that is told in many forms. It’s commonly uses as a self-help metaphor. An “if you believe it, then you can achieve it,” metaphor. These types of metaphors are used to combat the normal human, “I won’t believe it until I see it” response. Roger Bannister […]
Equilibrium Paradox
How Much Do You Need? Most of us have a curious belief about some big thing that we want. This can either be a thing, a certain amount of money, or even a long range goal. The belief that we hold about this is that once we get that “thing,” whatever it happens to be, […]
Paradox Of Frustration
Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]